UI baseline
Readable, responsive, and mobile-first.
Use shared layout primitives, clear hierarchy, accessible controls, and purposeful motion. Avoid one-off visual rules unless they solve a real product problem.
Delivery baseline
Scoped, testable, and maintainable.
Keep company copy in config, route copy in page data, and product proof in case studies or the Uprity product track.
Reference notes
Implementation guidance for the team.
